Brand Guide

Brand Values

An expression of who we are and what we strive to express.

Our brand values are vital elements of our identity that define our daily behavior and help determine how we interact with others and each other.

Brand Style

The Montana Healthcare Foundation brand is strong and memorable because it has a distinctive, consistent, and relevant style and voice.

Read the brand style guide for more details on the elements of our brand. Print the cheat sheet for an easy reference.

Brand Logos

The Montana Healthcare Foundation’s logo portrays enrichment, growth, and positivity.

The design symbolizes the Bitterroot, Montana’s State Flower. The interlocking petals symbolize the importance of connection and partnerships. The brand colors communicate warmth, a connection to the environment, and the variety of Montana’s landscapes.

These versions of the logo are best used for electronic purposes. If you need a logo version for a print project, or an approved variation of the logo, please contact Melinda.

Brand Colors

The colors used in the Montana Healthcare Foundation brand were carefully selected to communicate warmth, a connection to the environment, and the variety of Montana’s landscapes.

Brand Typography

The Montana Healthcare Foundation’s brand font is Poppins. It was selected to reflect our evolving brand personality and for easy readability. Use this font whenever possible.

If you are working in Microsoft Office, use Century Gothic instead as it is close to the Poppins esthetic and available in Microsoft Office.

Photo Assets

We use photography that accurately and positively portrays people living and thriving in Montana.

Through photography, we try to convey the breadth of Montana scenery and the diversity of people living in the state. We prefer candid photos that are bright and colorful. The images we use are positive and do not negatively portray any person or area of the state.

Visit Photo Library