The Montana Healthcare Foundation makes strategic investments to improve the health and well-being of all Montanans. MHCF contributes to a measurably healthier state by supporting access to quality and affordable health services, conducting evidence-driven research and analysis, and addressing the upstream influences on health and illness.
Our brand values are vital elements of our identity that define our daily behavior and help determine how we interact with others and each other.
Read the brand style guide for more details on the elements of our brand. Print the cheat sheet for an easy reference.
We created a style guide to inform how we, as an organization, communicate about its work in American Indian Health and the people and communities we collaborate with.
The design symbolizes the Bitterroot, Montana’s State Flower. The interlocking petals symbolize the importance of connection and partnerships. The brand colors communicate warmth, a connection to the environment, and the variety of Montana’s landscapes.
These versions of the logo are best used for electronic purposes. If you need a logo version for a print project, or an approved variation of the logo, please contact Melinda.
This horizontal logo should be used whenever possible.
Use this stacked version of the logo when the design doesn’t allow for the standard horizontal format.
The colors used in the Montana Healthcare Foundation brand were carefully selected to communicate warmth, a connection to the environment, and the variety of Montana’s landscapes.
HEX #7C883C
HEX #6AA0D3
HEX #E07525
HEX #FBB040
See the Brand Style Guide for secondary colors
The primary font to be used for the Montana Healthcare Foundation brand is Poppins. It was selected to reflect our evolving brand personality and for easy readability. Poppins is a design font, so for staff everyday use, we recommend using Century Gothic, which is easily accessibly in Microsoft Office.
For staff everyday use – including in Word documents and PowerPoint presentations, we recommend staff use Century Gothic. This look and feel of this font is similar to the Poppins design font and is easily accessibly in Microsoft Office.
Through photography, we try to convey the breadth of Montana scenery and the diversity of people living in the state. We prefer candid photos that are bright and colorful. The images we use are positive and do not negatively portray any person or area of the state.
Please download and save these templates on your computer so that they are easily accessible.
In addition to the Montana Healthcare Foundation brand, we have two other unique brands: The Meadowlark Initiative and the School-Based Health Initiative. Read the brand style guides for more details on the elements of each brand.
HEX #1D4F91
HEX #6AA0D3
HEX #FBB040
HEX #999999
Adriane (header) & Avenir (body)
Georgia (header) & Avenir Next LT Pro (body)
HEX #1D4F91
HEX #6AA0D3
HEX #FBB040
HEX #808285
HEX #E07525
Adelle (header) & Gibson (body)
Cambria (header) & Calibri (body)
