We are hosting a series of three training webinars where attendees will learn how to communicate effectively about their projects and share them online and with the media. Communication experts from Burness will be conducting the training. We are excited to have them share their expertise in messaging, media, and storytelling with us! We are targeting these webinars for our grantees – we want to empower them to communicate about their projects and the good work they are doing. We welcome our partner organizations to join us as well. Please get in touch with Melinda Buchheit with any questions.
Training 1: Messaging
Wednesday, September 29, 1-2 PM | REGISTER
A message is the crux of the matter – the reason anyone should care about your work – it gives the big picture by providing context, a sense of urgency, and/or possible next steps. Most importantly, it allows you to get your point across in the way you want. Identifying and crafting your messages before you communicate is essential to ensure success and have an impact. This session will focus on creating messages about your work that resonate with your audience(s) and are memorable. This session will also focus on asset framing – which defines people and places by their aspirations, attributes, and contributions before raising systemic challenges they face.
Training 2: News & Media
Wednesday, October 13, 1-2 PM | REGISTER
Not all news is the same, and not everything is news. This session will focus on: determining whether or not you have news, the tools you have to share the news and when to use them, how you can work with and develop long-lasting relationships with the media. At the same time, not all media is the same, and they are looking for different leads and stories. This session will also help you identify the right types of outlets for your work.
Training 3: Storytelling Across Platforms
Wednesday, October 27, 1-2 PM | REGISTER
Storytelling is an important way to connect with our audiences and share new ideas. Data and facts matter, but a well-told story is one of the most powerful tools to persuade, educate or engage. This session will focus on developing a story that helps your audience understand your message and what you want them to do. It will teach you how to develop ideas for your story and share them with funders, media, policymakers, and digital platforms.
Our company’s mission is to help extraordinary people tell their stories and share their research and experiences for the good of the world. We are a team of communications experts—strategists, writers, editors, designers, artists, trainers, storytellers, and policy experts—who support nonprofits and foundations in the United States and all over the globe. Over the past 30 years, we have worked with more than 600 organizations to advance social change on issues ranging from vaccines and agriculture development to childhood obesity, healthy communities, education, health care, and dental care access. We do this by working with our partners to promote ideas that inspire and drive social change. We have trained hundreds of organizations worldwide to help them share their research and stories to drive policy and systems change to improve health and well-being for everyone.