Project Term: 12 months; Ended 2018
Grant Amount: $30,000
This project was executed in collaboration with Montana Women Vote and the Montana Budget and Policy Center. The Network pursued two overarching strategies to protect access to health care for Montanans, particularly low-income and LGBT Montanans. First, they engaged in grassroots organizing to identify supporters and people who were directly affected by policy decisions related to the ACA and expanded Medicaid and then they worked to mobilize these supporters to take public action. Second, they worked to build a consistent narrative using primarily earned media that was supplemented with paid media at strategic times. The Network’s efforts identified hundreds of supportive Montanans through volunteer phone banks, online surveys, social media, and event canvasses. Through conversations with supporters, the Network identified individual stories of how the ACA and expanded Medicaid had created access to health care for themselves and their families. The Network also pushed honest, data-driven, and compelling research out through membership communications and social media.